Best Selling Small Business Marketing eBook is Free on Amazon Today

Scarcity Marketing Campaigns: Your Guide to Building Scarcity Social Media and Email Marketing Campaigns was originally published on Amazon in April of 2016. The second edition was recently released and it has climbed to #1 in Direct Marketing and #1 in Small Business Marketing on the Amazon Best Sellers lists.

On May 12, 2016, and May 13, 2016, Scarcity Marketing Campaigns is available for free on Amazon. The regular price is $2.99. You can download it now here. If you would like to read a free preview, you can read a preview in your browser or download the pdf on the Scarcity Marketing Campaigns website.

What is Scarcity Marketing?

Scarcity Marketing is the use of tools and tactics to create demand for your product or service by implying to potential customers that there is short supply or that an offer is ending soon. A simple example is that you need to download the Scarcity Marketing Campaigns eBook by the end of day on Friday, May 13, 2016, to get it for free.

About the Scarcity Marketing eBook

• Are you just getting started with social media and email marketing and need help with your strategy?
• Are you already producing social media and email marketing campaigns, but can’t get your followers to buy?
• Are you frustrated with marketing and feel your sales funnel is broken?
• Are you getting some conversion from your marketing efforts, but want to do better?

In this book, I will teach you everything you need to know to create your own Scarcity Marketing Campaigns. Even if you have just started and only have a couple followers or have just started collecting email addresses, following the instructions in this book will help you engage with your followers, improve conversion, and increase sales. For more information click on the Amazon banner below or go to the Scarcity Marketing Campaigns website.

How Social Media Reshaped Communications

I watched this web cast live on Wednesday October 6, 2011 and think it is worth the 50 or so minutes for you to watch the replay.  The presenter is Chris Bogan, President of Human Business Works.  Here is the teaser for the web cast:

One in eleven humans on the planet have a Facebook account. Social networks are now the #1 most visited site category on the Internet. Not since television in the 1950s has any one shift in the technology landscape driven such a large raft of behavior changes. Businesses are grappling with social media on several fronts: how do companies manage the use of social media internally and externally by employees? How do marketers and sales teams and customer service teams use social media to build relationships of value? Which policies and practices keep everyone operating in a safe-but-smooth zone? And how do we make value for everyone from these tools? Join Chris Brogan for a discussion of how to build a new dialtone in this environment.



View the web cast on the BrightTalk web site: How Social Media Reshaped Communications

Get More Followers on Twitter - Fill Out You Profile

I am in the process of going through the new followers for my Twitter account - @SMBStrategy - as well some accounts that I monitor for clients and still cannot believe that businesses setup a twitter account and do not fill in the profile. 

I am looking at a car wash/detailing business that is following me to see if I should follow back.  To decide if I want to follow back I go to their twitter page to see their profile, location, and tweets.  They have spent the time to setup a background that looks clean and professional, their tweets are almost all about their services, and their profile is not filled in.  Why spend the time to create a background and not the minute it would take to add a profile?

I will not follow... why?
1.  Their tweets are primarily about their services, so they are not providing me with other valuable information that I want to know.  They do have a couple tweets on salt damage, but that's it.
2.  Issue #1 would not be bad if they were near me and I like getting my car washed, but they have not put their location on their background or profile, so I have no clue where they are.  One can make the argument you can follow one of their tweets to their web site and see where they are, but isn't part of the draw of Tweeter getting info without going to other sources...

Other than my rant, there are other reason to fill out your profile completely.  Your Twitter profile is crawled to deliver search results within Twitter and through 3rd party applications.  This is one of the ways for followers and potential customers to find you.  Also, include you full domain in your profile for SEO purposes, not a shortened redirect link. 

Good luck setting up your account and happy tweeting...

Internet and Social Networking Strategy Case Study

Jan 7, 2011 - Bridgewater, NJ - Eagle Strategy Group LLC (Eagle) has release a case study for a completed project that included an Internet and Social Networking Strategy.

Eagle's client was an Airport Parking Operator near a major airport that competed for parking customers with the airport, other off-airport parking operators, and airport hotels. The client was looking for a marketing strategy that utilized their web site and social networking to increase web traffic and sales.  To complete the project Eagle setup accounts for the client on Social Networks: Twitter, FaceBook, LinkedIn, Foursquare, and MerchantCircle as well as setup a form for collecting email addresses for a monthly newsletter. Eagle made regular posts to each Social Network and wrote and distributed the monthly newsletter insuring all media was conveying a unified marketing message.  Read the Internet and Social Marketing Case Study and go to the Eagle Strategy Group Management Consulting site to learn more about Eagle.

Optimizing Your Twitter Profile and Adding Your Twitter to Directories

Before spending time on directories review your profile. Most directories show your profile in search results and allow one to search on a profile. The same care should be taken when writing your Twitter profile as any web site Search Engine Optimization (SEO) exercise. A good correlation is comparing your Twitter profile to the meta description tag on a web site. Your profile should include your keywords but at the same time look like real English.

Here is what the search results on Twellow look like for my Twitter account - @SMBStrategy. The description is the bio from my twitter account and it includes my full company name, web address, as well as some of my keywords like new jersey, management consulting, and small business.




Most of these directories are pulling data from Twitter so chances are you are already in a directory. My own Twitter account as well as those of my clients were in the directories I tried. In the case of Twellow, it only takes a few minutes to claim your Twitter account and be able to edit the profile. The stress is that some of these directories including Twellow require you to submit your Twitter user/password.

Once you have signed up for a directory there are options to update your profile to improve how your Twitter shows up in search results. Some options include a long profile and adding categories. Just like your Twitter profile, you should treat this as an SEO exercise. What are your most important keywords and is it possible to link back to your site using these keywords. In the long profile for Twellow, I linked back to my site using the management consulting keywords. For WeFollow I choose tags that included my keywords like managementconsulting and businessplan.

For more information on Twitter directories you can view the list i setup in Twitter @SMBStrategy/twitter-directories. Also check out the article "5 Most Popular Twitter Directories That Will Grow Your Personal Brand". The article includes links to the directories and their registration pages.

- Posted using BlogPress from my iPad

Is Twitter the Apple iPhone and iPad Killer App

I have 30 days under my belt with the Apple iPad and find that the go to app is Twitter. I have been a casual user of Twitter and have even helped clients include Twitter in their marketing programs. I have Twitter on my Blackberry but find it slow and only useful for reading tweets, but the iPhone app that I loaded is packaged nice and easy to use. Even though it does not take advantage of the bigger iPad screen, I hit the 2x button and it looks OK.

The best feature of the app is the ability to setup multiple accounts without having to sign in and sign out to change accounts. You can also move lists and people you are following from one account to another. Managing multiple accounts is important to me because at any given time I am managing the bizplanhelp Twitter @SMBStrategy as well as a personal account and accounts that I administer for clients.

Another nice feature is built in browsing. One can click a link within a tweet and go to the site without leaving Twitter. Once done reading just click the "Tweet" button at the top left corner of the screen to return to the tweet. Because the browser is built in I can go back and forth from a Tweet to the Internet almost instantaneously, which is nice since iPad does not yet support multitasking.

One thing I would like to see changed is a button for the hash or pound symbol "#". For those not familiar with Twitter using the pound symbol, referee to as has tag in Twitter lingo, is used to categorize a tweet. On the standard iPad/iPhone keyboard that is located 2 clicks in to get to the special keys, so I am recommending a button on "New Tweet" screen. All in the convenience of the iPad tied with the ease of use of Twitter makes for an addictive combination.

Get the Twitter App by Twitter, Inc.