Best Selling Small Business Marketing eBook is Free on Amazon Today

Scarcity Marketing Campaigns: Your Guide to Building Scarcity Social Media and Email Marketing Campaigns was originally published on Amazon in April of 2016. The second edition was recently released and it has climbed to #1 in Direct Marketing and #1 in Small Business Marketing on the Amazon Best Sellers lists.

On May 12, 2016, and May 13, 2016, Scarcity Marketing Campaigns is available for free on Amazon. The regular price is $2.99. You can download it now here. If you would like to read a free preview, you can read a preview in your browser or download the pdf on the Scarcity Marketing Campaigns website.

What is Scarcity Marketing?

Scarcity Marketing is the use of tools and tactics to create demand for your product or service by implying to potential customers that there is short supply or that an offer is ending soon. A simple example is that you need to download the Scarcity Marketing Campaigns eBook by the end of day on Friday, May 13, 2016, to get it for free.

About the Scarcity Marketing eBook

• Are you just getting started with social media and email marketing and need help with your strategy?
• Are you already producing social media and email marketing campaigns, but can’t get your followers to buy?
• Are you frustrated with marketing and feel your sales funnel is broken?
• Are you getting some conversion from your marketing efforts, but want to do better?

In this book, I will teach you everything you need to know to create your own Scarcity Marketing Campaigns. Even if you have just started and only have a couple followers or have just started collecting email addresses, following the instructions in this book will help you engage with your followers, improve conversion, and increase sales. For more information click on the Amazon banner below or go to the Scarcity Marketing Campaigns website.

How Social Media Reshaped Communications

I watched this web cast live on Wednesday October 6, 2011 and think it is worth the 50 or so minutes for you to watch the replay.  The presenter is Chris Bogan, President of Human Business Works.  Here is the teaser for the web cast:

One in eleven humans on the planet have a Facebook account. Social networks are now the #1 most visited site category on the Internet. Not since television in the 1950s has any one shift in the technology landscape driven such a large raft of behavior changes. Businesses are grappling with social media on several fronts: how do companies manage the use of social media internally and externally by employees? How do marketers and sales teams and customer service teams use social media to build relationships of value? Which policies and practices keep everyone operating in a safe-but-smooth zone? And how do we make value for everyone from these tools? Join Chris Brogan for a discussion of how to build a new dialtone in this environment.



View the web cast on the BrightTalk web site: How Social Media Reshaped Communications

Internet and Social Networking Strategy Case Study

Jan 7, 2011 - Bridgewater, NJ - Eagle Strategy Group LLC (Eagle) has release a case study for a completed project that included an Internet and Social Networking Strategy.

Eagle's client was an Airport Parking Operator near a major airport that competed for parking customers with the airport, other off-airport parking operators, and airport hotels. The client was looking for a marketing strategy that utilized their web site and social networking to increase web traffic and sales.  To complete the project Eagle setup accounts for the client on Social Networks: Twitter, FaceBook, LinkedIn, Foursquare, and MerchantCircle as well as setup a form for collecting email addresses for a monthly newsletter. Eagle made regular posts to each Social Network and wrote and distributed the monthly newsletter insuring all media was conveying a unified marketing message.  Read the Internet and Social Marketing Case Study and go to the Eagle Strategy Group Management Consulting site to learn more about Eagle.