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Monday, February 07, 2011

Get More Followers on Twitter - Fill Out You Profile

I am in the process of going through the new followers for my Twitter account - @SMBStrategy - as well some accounts that I monitor for clients and still cannot believe that businesses setup a twitter account and do not fill in the profile. 

I am looking at a car wash/detailing business that is following me to see if I should follow back.  To decide if I want to follow back I go to their twitter page to see their profile, location, and tweets.  They have spent the time to setup a background that looks clean and professional, their tweets are almost all about their services, and their profile is not filled in.  Why spend the time to create a background and not the minute it would take to add a profile?

I will not follow... why?
1.  Their tweets are primarily about their services, so they are not providing me with other valuable information that I want to know.  They do have a couple tweets on salt damage, but that's it.
2.  Issue #1 would not be bad if they were near me and I like getting my car washed, but they have not put their location on their background or profile, so I have no clue where they are.  One can make the argument you can follow one of their tweets to their web site and see where they are, but isn't part of the draw of Tweeter getting info without going to other sources...

Other than my rant, there are other reason to fill out your profile completely.  Your Twitter profile is crawled to deliver search results within Twitter and through 3rd party applications.  This is one of the ways for followers and potential customers to find you.  Also, include you full domain in your profile for SEO purposes, not a shortened redirect link. 

Good luck setting up your account and happy tweeting...