Internet and Social Networking Strategy Case Study

Jan 7, 2011 - Bridgewater, NJ - Eagle Strategy Group LLC (Eagle) has release a case study for a completed project that included an Internet and Social Networking Strategy.

Eagle's client was an Airport Parking Operator near a major airport that competed for parking customers with the airport, other off-airport parking operators, and airport hotels. The client was looking for a marketing strategy that utilized their web site and social networking to increase web traffic and sales.  To complete the project Eagle setup accounts for the client on Social Networks: Twitter, FaceBook, LinkedIn, Foursquare, and MerchantCircle as well as setup a form for collecting email addresses for a monthly newsletter. Eagle made regular posts to each Social Network and wrote and distributed the monthly newsletter insuring all media was conveying a unified marketing message.  Read the Internet and Social Marketing Case Study and go to the Eagle Strategy Group Management Consulting site to learn more about Eagle.

Optimizing Your Twitter Profile and Adding Your Twitter to Directories

Before spending time on directories review your profile. Most directories show your profile in search results and allow one to search on a profile. The same care should be taken when writing your Twitter profile as any web site Search Engine Optimization (SEO) exercise. A good correlation is comparing your Twitter profile to the meta description tag on a web site. Your profile should include your keywords but at the same time look like real English.

Here is what the search results on Twellow look like for my Twitter account - @SMBStrategy. The description is the bio from my twitter account and it includes my full company name, web address, as well as some of my keywords like new jersey, management consulting, and small business.




Most of these directories are pulling data from Twitter so chances are you are already in a directory. My own Twitter account as well as those of my clients were in the directories I tried. In the case of Twellow, it only takes a few minutes to claim your Twitter account and be able to edit the profile. The stress is that some of these directories including Twellow require you to submit your Twitter user/password.

Once you have signed up for a directory there are options to update your profile to improve how your Twitter shows up in search results. Some options include a long profile and adding categories. Just like your Twitter profile, you should treat this as an SEO exercise. What are your most important keywords and is it possible to link back to your site using these keywords. In the long profile for Twellow, I linked back to my site using the management consulting keywords. For WeFollow I choose tags that included my keywords like managementconsulting and businessplan.

For more information on Twitter directories you can view the list i setup in Twitter @SMBStrategy/twitter-directories. Also check out the article "5 Most Popular Twitter Directories That Will Grow Your Personal Brand". The article includes links to the directories and their registration pages.

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Should You Include Foursquare as Part of Your Social Network Marketing

From local small businesses to global corporations, more companies are turning to social networks as a way to get their message heard. I have been working with clients over the last couple years to navigate setting up LinkedIn or including Twitter and Facebook in marketing strategies. Now I am working on tying foursquare into a marketing program for a client.

What is foursquare? Well it is a location based social networking site that allows users to sign in at places that are included in their database like the nearby Starbucks or local pizza place. When a user signs in at a location they get points toward virtual awards and has the option to "Shout", which is sending out a short message to their friends. Where the service gets interesting from a business stand point is a location owner can push info to a user that signs in. For example the local pizza shop can offer a free soda when someone signs in. If this short description is confusing or you want more background on foursquare check out this article that I tweeted about a couple days ago "Whats Foursquare All About? Simple Guide From A Power User July"

Getting started with foursquare is simple and it is free for businesses - just go to www.foursquare.com and sign up. If your location is already indexed it can be claimed, if not setting up a new location is easy. It does take a couple days to confirm a location but during that time you can learn the ropes and start planning how to include foursquare in your marketing plan.

Foursquare is a nice marketing fit for anyone running a retail outlet whether it is a restaurant, corner store, clothing retailer, book store or a bar. You can push promotions to those checking in and see reports showing key metrics including who is checking in and when. You can also integrate foursquare into your Twitter and Facebook accounts to insure you are delivering a uniform marketing message. According to the foursquare blog they hit 1.8 million users in June, so if you are a retailer or restauranteur, you should start using foursquare now.

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