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Wednesday, September 22, 2010

What Is The Future of eMail and Snail Mail

A few weeks ago I tweeted:
Are you ready to say goodbye to email and email marketing? - All Email is Spam http://bit.ly/cNTBqC #Baseline

The article referenced in the tweet is an article from Baseline Magazine by Samuel Greengard. The gist of the article is that Mr. Greengard has returned from vacation to an inbox with 3,600 emails. He questions the value of all the various newsletters and other emails and goes on a campaign to unsubscribe and delete.

We have probably all been to this point, in fact I do not travel anymore without access to email or else my first two days back in the office are just spent wrestling the inbox. There are a couple things that I try to do to keep my inbox manageable:
1. I have a folder system where all keeper emails go.
2. I have a folder labelled AAA where emails I am not sure about go. Once a week, I delete any email in this folder older than 60 days. If I have not needed the email in 60 days, I probably don't need it ever.
3. Finally, if you are not reading that great email newsletter that you subscribed to because you needed it every day, then unsubscribe.

With your email inbox managed, what about snail mail. The amount of junk mail I receive is crazy. I put my mail on hold for a week in August when I went on vacation and when I returned I had a bin waiting for me. Most of the contents of the bin was junk that was either shredded or went straight into the recycle bin. Half the mail was addressed to previous residents of my townhouse and why do I need 12 credit card applications from the same bank in a 7 day period? Check out this web page on what to do if you have the same problems with mail: http://www.obviously.com/junkmail/

- Posted using BlogPress from my iPad. Follow me on Twitter @SMBStrategy