Take Your Social Media and Email Marketing to a New Level

Scarcity Marketing Campaigns (eBook) is your guide to building scarcity social media and email marketing campaigns that convert customers and grow sales.

Are you just getting started with social media and email marketing and need help with your strategy? Are you already producing social media and email marketing campaigns, but can’t get your followers to buy? Are you frustrated with marketing and feel your sales funnel is broken? Are you getting some conversion from your marketing efforts, but want to do better?

In this book, I will teach you everything you need to know to create your own Scarcity Marketing Campaigns. Even if you have just started and only have a couple followers or have just started collecting email addresses, following the instructions in this book will help you engage with your followers, improve conversion, and increase sales.

In this book, you will find easy step-by-step instructions to:

* Design your marketing campaigns
* Improve your sales funnel
* Create demand for your products and services
* Write email subjects that increase your open rates
* Write social media posts and calls to action (CTA’s) that get more clicks

I have seen readers increase engagement by 150% and sales by 40% in just their first 72-hour Scarcity Marketing Campaign. This is without spending a single dollar on expensive marketing tools and without spending additional time on marketing.

Get your copy today on Amazon.com!

Become a Growth Hacker for Your Startup or Small Business

Growth Hacker Background

At this point, I am sure most of us have heard of a growth hacker, growth hacking, sales hacking, or life hacking. Maybe, in the past when you see growth hacker or one of the other terms, you ignore. Maybe you don't know what a growth hacker or think it is a tech business thing? It is time to pay attention. You have a website, twitter account, facebook account, and other social media. You have profiles setup with travel organizations and local business organizations. These are all tech. It is time to start becoming a growth hacker for your small business or startup right now.

To become a growth hacker, you need to take advantage of readily available tools, tips, and tricks that are quick and easy execute. Topics cover a broad range of areas including sales, marketing, and productivity. A great growth hack can be completed in 15 minutes or less and improve one of these areas. String a bunch of these growth hacks together and you can achieve exponential growth in your business.

A business hack can be as simple as a productivity hack that changes your thinking so that any action you can get done in 2 minutes or less you do now. Or can be a more complicated process you can follow to increase twitter followers by 100% in 3 weeks.

Growth Hacker Invite

If you want to become a growth hacker or get better at it, have we got a deal for you. Sign up for the Business Hacking Newsletter for FREE and get the Business Hacking Toolkit. The Toolkit includes:

• 35+ Page eBook on Business Hacking that includes life hacks, productivity hacks, and growth hacks. See the preview, Business Growth Hacking Tips Roundup.
• Scarcity Email Marketing Audiobook with extra content not available in the article - How to Create Scarcity Email Marketing Campaigns in 3 Easy Steps.
• Business Hacking Newsletter - a weekly newsletter with more great free tools to help you grow your business.

Enter Email to Get My Free Stuff Now!

Is Howard Stern SiriusXM's Walmart

Can high revenue concentration cause future problems for SiriusXM Satellite Radio provider? A lesson in Pareto (80-20 rule) and revenue concentration.

This article was originally published on LinkedIn on December 1st, 2015. If you want to leave a comment or prefer reading on LinkedIn, you can go here - Is Howard Stern SiriusXM's Walmart

There are a lot of big names in the title of this article:

•      Howard Stern - the "King of all Media"
•      Walmart – retail store giant
•      SiriusXM – the premier satellite radio provider in the United States, Canada, and Puerto Rico

Each of these giants has taken different paths, but all have seen meteoric growth to become the giants they are today.  Walmart opened its first store in Arkansas in 1962 and a little over 50 years later has over 11,000 stores in 27 countries.

Howard Stern started out on college radio at Boston University in the early seventies and after traveling from station to station; found a home in New York City, first with NBC Radio, then K-Rock, before ending up at Sirius. For more info on Mr. Stern’s early career, watch the movie “Private Parts”. Sirius does not release listener data, but Mr. Stern’s listeners were estimated at 12 million prior to moving to Sirius and with Sirius growing at 11% a year, it is safe to say he has at least that many listeners.

Sirius launched in 2002 and had grown to almost half a million subscribers prior to signing Howard Stern in 2004. Subscribers would grow to over 3 million prior to Mr. Stern’s first day on the air, and by the 2008 merger with XM, subscribers hit 8.3 million. Today, according to the SiriusXM Corporate Overview on their site, they have “more than 28.4 million subscribers”.

For those Howard Stern fans out there, we are within 2 months from the end of a five-year contract. At the end of this contract, Mr. Stern will have been with SiriusXM for 10 years. When he signed on the dotted line in 2004, I was already a Sirius subscriber. I was living in New York City and rock radio in the city was on life support, plus buildings affected the radio signal in my apartment. At the time, Internet radio and podcasts were not a great option as they were fledgling industries. Also, I was not a New Jersey Giants or New Jersey Jets fan. So the combination of a reliable signal, NFL games, and a variety of music stations had me sold.

Where does revenue concentration fit in? Read the rest of the article on Eagle Strategy Group to see.

How Social Media Reshaped Communications

I watched this web cast live on Wednesday October 6, 2011 and think it is worth the 50 or so minutes for you to watch the replay.  The presenter is Chris Bogan, President of Human Business Works.  Here is the teaser for the web cast:

One in eleven humans on the planet have a Facebook account. Social networks are now the #1 most visited site category on the Internet. Not since television in the 1950s has any one shift in the technology landscape driven such a large raft of behavior changes. Businesses are grappling with social media on several fronts: how do companies manage the use of social media internally and externally by employees? How do marketers and sales teams and customer service teams use social media to build relationships of value? Which policies and practices keep everyone operating in a safe-but-smooth zone? And how do we make value for everyone from these tools? Join Chris Brogan for a discussion of how to build a new dialtone in this environment.



View the web cast on the BrightTalk web site: How Social Media Reshaped Communications

Internet and Social Networking Strategy Case Study

Jan 7, 2011 - Bridgewater, NJ - Eagle Strategy Group LLC (Eagle) has release a case study for a completed project that included an Internet and Social Networking Strategy.

Eagle's client was an Airport Parking Operator near a major airport that competed for parking customers with the airport, other off-airport parking operators, and airport hotels. The client was looking for a marketing strategy that utilized their web site and social networking to increase web traffic and sales.  To complete the project Eagle setup accounts for the client on Social Networks: Twitter, FaceBook, LinkedIn, Foursquare, and MerchantCircle as well as setup a form for collecting email addresses for a monthly newsletter. Eagle made regular posts to each Social Network and wrote and distributed the monthly newsletter insuring all media was conveying a unified marketing message.  Read the Internet and Social Marketing Case Study and go to the Eagle Strategy Group Management Consulting site to learn more about Eagle.

Open Letter to Digg.com - Why Game Your Own Algorithm?

I am not a Digg power user and I have not used Digg continuously. I check out Digg from time-to-time and usually because I get directed there by a 3rd party to read an article. But with the recent changes to the “New” Digg, I actually signed up for an account (Profile: SMBStrategy) and have been gradually adding links to my web sites. I am also working with a client right now to include Digg in their social networking strategy. How I use Digg and will use it with clients is not greatly affected by the recent accusations, but it does make me think about ethics and the Internet and how the culture among Digg users expects openness.

Since I am not a power, I am coming to the game late, but this post by LtGenPanda called “Did Digg Game Its Own System?” is very compelling and the data speaks for itself. If not Digg, Someone is gaming the system. Also, if this was orchestrated by Digg, and I am not saying it was, I am sure there was a good reason. With all the unrest at Digg, there needs to be a shake up. There needs to be a better strategy that includes better revenue streams, but back to ethics and the culture.

The solution is that Digg should be open about the new strategy and don’t hide. Let’s call it what it is – ADVERTISING – and label it as advertising or sponsored listing or featured listing or Digg Digged this Article. At this point we have all been programmed to see advertising on most web sites and certainly on search engines, directories and other aggregators. Twitter has even slid in sponsored recommendations and labeled them as such.

Update: Since I originally wrote this post, Digg has apologized and clarified what that the fake users was just to test their algorithm. I am not going to get into it here, you can read about it at ReadWriteWeb or on the Digg Blog. Despite these moves my message is still the same - open communication and a new business model that includes paid sponsored listings, after all accepting these changes is better than no Digg...

Follow me on Digg: http://digg.com/SMBStrategy