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Tuesday, January 19, 2016

Become a Growth Hacker for Your Startup or Small Business

growth hacker for startup and small business

Growth Hacker Background

At this point, I am sure most of us have heard of a growth hacker, growth hacking, sales hacking, or life hacking. Maybe, in the past when you see growth hacker or one of the other terms, you ignore. Maybe you don't know what a growth hacker or think it is a tech business thing? It is time to pay attention. You have a website, twitter account, facebook account, and other social media. You have profiles setup with travel organizations and local business organizations. These are all tech. It is time to start becoming a growth hacker for your small business or startup right now.
To become a growth hacker, you need to take advantage of readily available tools, tips, and tricks that are quick and easy execute. Topics cover a broad range of areas including sales, marketing, and productivity. A great growth hack can be completed in 15 minutes or less and improve one of these areas. String a bunch of these growth hacks together and you can achieve exponential growth in your business.
A business hack can be as simple as a productivity hack that changes your thinking so that any action you can get done in 2 minutes or less you do now. Or can be a more complicated process you can follow to increase twitter followers by 100% in 3 weeks.

Growth Hacker Invite

If you want to become a growth hacker or get better at it, have we got a deal for you. Sign up for the Business Hacking Newsletter for FREE and get the Business Hacking Toolkit. The Toolkit includes:

Is Howard Stern SiriusXM's Walmart

Can high revenue concentration cause future problems for SiriusXM Satellite Radio provider? A lesson in Pareto (80-20 rule) and revenue concentration.

Is Howard Stern siriusXM Walmart
This article was originally published on LinkedIn on December 1st, 2015. If you want to leave a comment or prefer reading on LinkedIn, you can go here - Is Howard Stern SiriusXM's Walmart
There are a lot of big names in the title of this article:
  •      Howard Stern - the "King of all Media"
  •      Walmart – retail store giant
  •      SiriusXM – the premier satellite radio provider in the United States, Canada, and Puerto Rico
Each of these giants has taken different paths, but all have seen meteoric growth to become the giants they are today.  Walmart opened its first store in Arkansas in 1962 and a little over 50 years later has over 11,000 stores in 27 countries.
Howard Stern started out on college radio at Boston University in the early seventies and after traveling from station to station; found a home in New York City, first with NBC Radio, then K-Rock, before ending up at Sirius. For more info on Mr. Stern’s early career, watch the movie “Private Parts”. Sirius does not release listener data, but Mr. Stern’s listeners were estimated at 12 million prior to moving to Sirius and with Sirius growing at 11% a year, it is safe to say he has at least that many listeners.
Sirius launched in 2002 and had grown to almost half a million subscribers prior to signing Howard Stern in 2004. Subscribers would grow to over 3 million prior to Mr. Stern’s first day on the air, and by the 2008 merger with XM, subscribers hit 8.3 million. Today, according to the SiriusXM Corporate Overview on their site, they have “more than 28.4 million subscribers”.
For those Howard Stern fans out there, we are within 2 months from the end of a five-year contract. At the end of this contract, Mr. Stern will have been with SiriusXM for 10 years. When he signed on the dotted line in 2004, I was already a Sirius subscriber. I was living in New York City and rock radio in the city was on life support, plus buildings affected the radio signal in my apartment. At the time, Internet radio and podcasts were not a great option as they were fledgling industries. Also, I was not a New Jersey Giants or New Jersey Jets fan. So the combination of a reliable signal, NFL games, and a variety of music stations had me sold.
Where does revenue concentration fit in? Read the rest of the article on Eagle Strategy Group to see.