Jan 7, 2011 - Bridgewater, NJ - Eagle Strategy Group LLC (Eagle) has release a case study for a completed project that included an Internet and Social Networking Strategy.
Eagle's client was an Airport Parking Operator near a major airport that competed for parking customers with the airport, other off-airport parking operators, and airport hotels. The client was looking for a marketing strategy that utilized their web site and social networking to increase web traffic and sales. To complete the project Eagle setup accounts for the client on Social Networks: Twitter, FaceBook, LinkedIn, Foursquare, and MerchantCircle as well as setup a form for collecting email addresses for a monthly newsletter. Eagle made regular posts to each Social Network and wrote and distributed the monthly newsletter insuring all media was conveying a unified marketing message. Read the Internet and Social Marketing Case Study and go to the Eagle Strategy Group Management Consulting site to learn more about Eagle.
Friday, January 07, 2011
Tuesday, November 23, 2010
Apple iOS 4.2 Software is Here, But What Does it Mean for You?
November 23, 2010 - BizPlanHelp.com - The day has finally come, iOS 4.2 is here! For iPad owners this day has been much anticipated as it brings a much needed feature - Multitasking. If you bought an Apple iPad prior to today, as I did, multitasking was one of the most noticeable features missing.
What does multitasking bring to the iPad? Finally, you can listen to your music and surf the web at the same time, You want to read your email and listen to a Podcast at the same time? No problem. The new iOS 4.2 also brings folders to the iPad, which will allow you to organize you to declutter your home screen. If you are app hungry like me, your home screen is really 4 to 5 home screen. I am already picturing a one folder for games to rule over all those game apps.
For those that have an iPod Touch or iPhone, multitasking and folders is not new. The Touch and iPhone got mutitasking over the summer with iOS 4, which was never made available for the iPad. But there are other feature upgrades in iOS 4.2 that are for iPad, iPhone and iPod Touch owners including AirPrint and AirPlay. AirPrint is very useful by allowing you to print from your iPhone directly to a printer. AirPlay, while not as useful as the other upgrades, allows you to stream your video and audio content to Apple TV or AirPlay enabled speakers. Whereas not many people have Apple TV to take advantage of this feature, it does have a coolness factor. Also, I see a pair of AirPlay speakers for my office in my future - Santa are you reading this?
For those non-Apple people, there is now even more reason to have Apple envy, but there is a bright side. The imitators are on their way and they will copy these new features just like they have been following the road map laid by Apple over the last decade. The tablet and phone software and hardware people are looking up at Apple, but Apple's view down on everyone else is not from the same height that it was 6 months ago. Droid handsets are hitting the market en mass. Dell, HP and Samsung have tablets that they are hoping compete with the iPad. For now the iPad is on the top of the market.
Curious about what apps are on my iPad, go to What is on my iPad?
What does multitasking bring to the iPad? Finally, you can listen to your music and surf the web at the same time, You want to read your email and listen to a Podcast at the same time? No problem. The new iOS 4.2 also brings folders to the iPad, which will allow you to organize you to declutter your home screen. If you are app hungry like me, your home screen is really 4 to 5 home screen. I am already picturing a one folder for games to rule over all those game apps.
For those that have an iPod Touch or iPhone, multitasking and folders is not new. The Touch and iPhone got mutitasking over the summer with iOS 4, which was never made available for the iPad. But there are other feature upgrades in iOS 4.2 that are for iPad, iPhone and iPod Touch owners including AirPrint and AirPlay. AirPrint is very useful by allowing you to print from your iPhone directly to a printer. AirPlay, while not as useful as the other upgrades, allows you to stream your video and audio content to Apple TV or AirPlay enabled speakers. Whereas not many people have Apple TV to take advantage of this feature, it does have a coolness factor. Also, I see a pair of AirPlay speakers for my office in my future - Santa are you reading this?
For those non-Apple people, there is now even more reason to have Apple envy, but there is a bright side. The imitators are on their way and they will copy these new features just like they have been following the road map laid by Apple over the last decade. The tablet and phone software and hardware people are looking up at Apple, but Apple's view down on everyone else is not from the same height that it was 6 months ago. Droid handsets are hitting the market en mass. Dell, HP and Samsung have tablets that they are hoping compete with the iPad. For now the iPad is on the top of the market.
Curious about what apps are on my iPad, go to What is on my iPad?
Thursday, October 28, 2010
Open Letter to Digg.com - Why Game Your Own Algorithm?
I am not a Digg power user and I have not used Digg continuously. I check out Digg from time-to-time and usually because I get directed there by a 3rd party to read an article. But with the recent changes to the “New” Digg, I actually signed up for an account (Profile: SMBStrategy) and have been gradually adding links to my web sites. I am also working with a client right now to include Digg in their social networking strategy. How I use Digg and will use it with clients is not greatly affected by the recent accusations, but it does make me think about ethics and the Internet and how the culture among Digg users expects openness.
Since I am not a power, I am coming to the game late, but this post by LtGenPanda called “Did Digg Game Its Own System?” is very compelling and the data speaks for itself. If not Digg, Someone is gaming the system. Also, if this was orchestrated by Digg, and I am not saying it was, I am sure there was a good reason. With all the unrest at Digg, there needs to be a shake up. There needs to be a better strategy that includes better revenue streams, but back to ethics and the culture.
The solution is that Digg should be open about the new strategy and don’t hide. Let’s call it what it is – ADVERTISING – and label it as advertising or sponsored listing or featured listing or Digg Digged this Article. At this point we have all been programmed to see advertising on most web sites and certainly on search engines, directories and other aggregators. Twitter has even slid in sponsored recommendations and labeled them as such.
Update: Since I originally wrote this post, Digg has apologized and clarified what that the fake users was just to test their algorithm. I am not going to get into it here, you can read about it at ReadWriteWeb or on the Digg Blog. Despite these moves my message is still the same - open communication and a new business model that includes paid sponsored listings, after all accepting these changes is better than no Digg...
Follow me on Digg: http://digg.com/SMBStrategy
Since I am not a power, I am coming to the game late, but this post by LtGenPanda called “Did Digg Game Its Own System?” is very compelling and the data speaks for itself. If not Digg, Someone is gaming the system. Also, if this was orchestrated by Digg, and I am not saying it was, I am sure there was a good reason. With all the unrest at Digg, there needs to be a shake up. There needs to be a better strategy that includes better revenue streams, but back to ethics and the culture.
The solution is that Digg should be open about the new strategy and don’t hide. Let’s call it what it is – ADVERTISING – and label it as advertising or sponsored listing or featured listing or Digg Digged this Article. At this point we have all been programmed to see advertising on most web sites and certainly on search engines, directories and other aggregators. Twitter has even slid in sponsored recommendations and labeled them as such.
Update: Since I originally wrote this post, Digg has apologized and clarified what that the fake users was just to test their algorithm. I am not going to get into it here, you can read about it at ReadWriteWeb or on the Digg Blog. Despite these moves my message is still the same - open communication and a new business model that includes paid sponsored listings, after all accepting these changes is better than no Digg...
Follow me on Digg: http://digg.com/SMBStrategy
Thursday, October 14, 2010
Why You Should Know What LongURL.org Is?
I found out about LongUrl.org while reviewing the web log files for a client. The site is a new site, so there was not a lot of traffic, so even though there were not a lot of visitors coming from the url, it stuck out. When I looked at log files from other sites, I saw the url as referrer in each site. I needed to investigate...
LongURL.org's message is "Avoid phishing, malware, and viruses by examining short URL's before visiting them." There service is simple - paste a shortened URL like the ones I create with Bit.ly for use on Twitter and click expand. The results are the destination page title, long URL, and if there are an redirects. When I pasted the shortened URL from my last blog post here were the results:
It is an extra step, but what do you really know about who you are following on Twitter beyond the 160 character bio? If you are not sure why not take the extra 30 seconds to check it before you click it.
- Posted using BlogPress from my iPad. Follow me on Twitter @SMBStrategy
82a7251454f1408db9b2ccece2b25d5b
LongURL.org's message is "Avoid phishing, malware, and viruses by examining short URL's before visiting them." There service is simple - paste a shortened URL like the ones I create with Bit.ly for use on Twitter and click expand. The results are the destination page title, long URL, and if there are an redirects. When I pasted the shortened URL from my last blog post here were the results:
It is an extra step, but what do you really know about who you are following on Twitter beyond the 160 character bio? If you are not sure why not take the extra 30 seconds to check it before you click it.
- Posted using BlogPress from my iPad. Follow me on Twitter @SMBStrategy
82a7251454f1408db9b2ccece2b25d5b
Wednesday, September 22, 2010
What Is The Future of eMail and Snail Mail
A few weeks ago I tweeted:
Are you ready to say goodbye to email and email marketing? - All Email is Spam http://bit.ly/cNTBqC #Baseline
The article referenced in the tweet is an article from Baseline Magazine by Samuel Greengard. The gist of the article is that Mr. Greengard has returned from vacation to an inbox with 3,600 emails. He questions the value of all the various newsletters and other emails and goes on a campaign to unsubscribe and delete.
We have probably all been to this point, in fact I do not travel anymore without access to email or else my first two days back in the office are just spent wrestling the inbox. There are a couple things that I try to do to keep my inbox manageable:
1. I have a folder system where all keeper emails go.
2. I have a folder labelled AAA where emails I am not sure about go. Once a week, I delete any email in this folder older than 60 days. If I have not needed the email in 60 days, I probably don't need it ever.
3. Finally, if you are not reading that great email newsletter that you subscribed to because you needed it every day, then unsubscribe.
With your email inbox managed, what about snail mail. The amount of junk mail I receive is crazy. I put my mail on hold for a week in August when I went on vacation and when I returned I had a bin waiting for me. Most of the contents of the bin was junk that was either shredded or went straight into the recycle bin. Half the mail was addressed to previous residents of my townhouse and why do I need 12 credit card applications from the same bank in a 7 day period? Check out this web page on what to do if you have the same problems with mail: http://www.obviously.com/junkmail/
- Posted using BlogPress from my iPad. Follow me on Twitter @SMBStrategy
Are you ready to say goodbye to email and email marketing? - All Email is Spam http://bit.ly/cNTBqC #Baseline
The article referenced in the tweet is an article from Baseline Magazine by Samuel Greengard. The gist of the article is that Mr. Greengard has returned from vacation to an inbox with 3,600 emails. He questions the value of all the various newsletters and other emails and goes on a campaign to unsubscribe and delete.
We have probably all been to this point, in fact I do not travel anymore without access to email or else my first two days back in the office are just spent wrestling the inbox. There are a couple things that I try to do to keep my inbox manageable:
1. I have a folder system where all keeper emails go.
2. I have a folder labelled AAA where emails I am not sure about go. Once a week, I delete any email in this folder older than 60 days. If I have not needed the email in 60 days, I probably don't need it ever.
3. Finally, if you are not reading that great email newsletter that you subscribed to because you needed it every day, then unsubscribe.
With your email inbox managed, what about snail mail. The amount of junk mail I receive is crazy. I put my mail on hold for a week in August when I went on vacation and when I returned I had a bin waiting for me. Most of the contents of the bin was junk that was either shredded or went straight into the recycle bin. Half the mail was addressed to previous residents of my townhouse and why do I need 12 credit card applications from the same bank in a 7 day period? Check out this web page on what to do if you have the same problems with mail: http://www.obviously.com/junkmail/
- Posted using BlogPress from my iPad. Follow me on Twitter @SMBStrategy
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