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Wednesday, August 04, 2010

Are Mobile Barcode Tags Ready for Primetime?

When I opened my Crutchfield catalog I new I was destined to write about mobile barcode tags. The subject has been coming up more and more lately. Then this afternoon I am listening to the No Agenda Podcast, where barcodes are mentioned, then I open up the Crutchfield catalog and bam, on page five a barcode.

Sorry about the quality but I snapped this with a Blackberry Storm and then increased the brightness. The good news is the quality is good enough for the App, which means you can take a picture of the screen to try it yourself.

I ended up loading the App on the site in the above image, http://gettag.mobi, which is a Microsoft App simply called Tag. I tried loading an App from the Blackberry App store, but the App that seemed to be the right one had a half star rating. I won't mention the App by name, but all 56 reviewers said it did not work. I did not even bother to try it, but wonder why is this App even in the store?

It took only a few minutes to download, install, and setup Tag. I then clicked the scan button in the App which took me to the built in camera App. I took the picture and was redirect back to the App, which took 10 seconds to process before opening the browser and directing it to the Crutchfield article.

There is definitely a cool factor with this technology and I can think of a lot of uses. In this sample I was directed to a static web page, but one could also be directed to audio or video. This opens up the options. Add a barcode to a piece of art at a park and someone can be directed to an audio file on the background on the artist. Include a barcode on a coupon that opens a mobile web page with directions. Definitely a cool factor but I question how many of your customers are using or will use vs. What it takes to setup.

- Posted using BlogPress from my iPad. Follow me on Twitter @SMBStrategy

1 comment:

Anonymous said...

Thank you, I have recently been searching for information about this topic for ages and yours is the best I have discovered so far.